Cooperation of Business And B2B Marketing Activities in an Industrial Company

Journal of Business & Industrial Marketing Guest Editorial: Business, Industrial Marketing and Uncertainty

Business Activities in an Industrial Context

Recent developments in IT industry lead to the notion of a Service, as an abstraction for an encapsulated business activity, hidden behind a well-defined interface. This abstraction fosters the view of complex business activities, as interactions between Services, allowing for an agile business activity modification. Furthermore, a breakdown of the monolithic business activity, into cooperating...

development and implementation of an optimized control strategy for induction machine in an electric vehicle

in the area of automotive engineering there is a tendency to more electrification of power train. in this work control of an induction machine for the application of electric vehicle is investigated. through the changing operating point of the machine, adapting the rotor magnetization current seems to be useful to increase the machines efficiency. in the literature there are many approaches wh...

Drivers of Customer Satisfaction in an Industrial Company from Marketing Aspect

One of the basic concepts in marketing is the concept of meeting customers’ needs. Since customer satisfaction is essential for lasting survival and development of a business, screening and observing customer satisfaction and recognizing its underlying factors must be one of the key activities of every business. The purpose of this study is to recognize the drivers that effect customer satisfac...

langauge needs analysis of undergraduate business management and economics students

the aim of conducting this study was to investigate the foreign language learning needs of undergraduate economics students and business management students in faculties of social sciences of alzahra and azad naragh university. in the study, which was designed on the basis of a qualitative-quantitative basis using interviews and questionnaires, 146 female undergraduate business management as we...